Spectator involvement with sports can be enhanced by the audiovisual representation and instantaneity offered by first radio and then television broadcasting (Buscombe 1975; Rader 1984). This development has helped to globalize sports, giving rise to huge commercial enterprises that have the power to shape sports competition rules and forms (i.e., tie-breaks in tennis and one-day cricket matches to make them telegenic), as well as the content that is produced, which often has little bearing on traditional conceptions of sports as physical contests.

This สำรวจหัวข้อนี้เพิ่มเติม have a significant influence on spectators and exert multiple influences on the way that people behave, perceive their environment, and relate to other social groups and events. These influences can be positive or negative depending on how the information is presented and the extent to which it is mediated by different variables such as age, gender and culture.

From Print to Pitch: Traditional Media’s Role in Football Coverage

This systematic review aimed to improve understanding of the scientific evolution experienced by the sports media and the influence that they have on the behavior of spectators. To this end, the literature was systematically searched in the Web of Science and SCOPUS for studies that analyzed the relationship between the sports media and spectators’ behavior during live sporting events.

The results indicated a clear positive influence of the sports media on spectators. This effect is due to the fact that the sports media allows spectators to participate in and consume many sporting events directly, which in turn promotes their identification with their favorite team. Furthermore, the results also indicate that there is a correlation between the time that viewers spend on sports media and their participation in sport activities.

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